Apr 01

Alum Mary Barra ’85 ‘remakes GM product development’

Mary Barra ’85

Mary Barra ’85 was recently featured in Automotive News Europe. From the story:

So far Barra can be judged on a measure not quite as exciting as fresh sheet metal: her behind-the-scenes overhaul of the 29,000-employee, $15 billion enterprise that creates GM’s cars and trucks.

If Bob Lutz’s legacy as GM car czar last decade was the return of some spirit and style to the product portfolio, Barra’s is the injection of discipline and rigor into the product-development process, so as to transform GM into a more nimble, more profitable carmaker.