Rhonda Winter ’81 is challenging the traditional notion of fan experiences by utilizing technology and communications to enhance engagement at live sporting events.
Winter currently serves as Chief Information Officer for the Indianapolis Motor Speedway, home of the Indianapolis 500 race. In this capacity, Winter is responsible for developing and implementing the information technology (IT) strategic direction, and IT services that support the Indianapolis Motor Speedway and the IndyCar racing series.
“Here at the race track, with the race fans, we are trying to develop concepts to transform the delivery of information and experiences in a format that is irresistible for fans,” Winter said. “Technology enables our team to share information with fans and build communities of common interest.”
Winter is leading a complete technology innovation in an attempt to deeper engage fans in conversation and experience at the track. Recently, Winter’s team led an award-winning advertisement campaign that geo-mapped and followed fans on their journey from their hometowns to the Indy 500 (Indy 500 or BUST!).